Social Media
Client Work Samples
Grace Klein Community
Grace Klein Community works to unite diverse individuals, businesses, ministries, and churches to share resources, meeting physical and spiritual needs locally and globally. This group project has given me as an intern the opportunity to 1) develop and showcase my social media marketing strategy for the class client, 2) showcase the top performing content from the group, and 3) provide additional creative and unique recommendations for the client.
Campaign
Influencer / Brand Partnerships
Influencer Recommendation
I recommend GKC work with Trey Jemison. He is a professional basketball player for the Memphis Grizzles who started his career at UAB and Squadron in Birmingham, AL.
Brand Partnership Recommendation
I recommend GKC partner with the restraunt Ashley Macs. This is a southern staple originating in Bluff Park, AL. This restraunt could help GKC by providing food to be rescued!
Influencer Recommendation
I recommend GKC partner with the Rick and Bubba Show. They are an american comedy radio show based in Birmingham, AL. This show could help GKC reach the ears of thousands of listeners.
Video Based Content
Strategy
My goal was to incorporate the organization motto “Love, Serve, Share, Repeat” alongside movement and audio stimulation.
Caption
Spread love, serve selflessly, share generously, and repeat. Join us at Grace Klein Community as we strive to make a tangible difference in the lives of those in need. Together, let’s keep the cycle of compassion and care going strong 🤝 💚
Click the link to become involved: gracekleincommunity.com/volunteer
#LoveServeShareRepeat #GraceKleinCommunity #CommunityEngagement #feedbhm #WeSayYes
Analytics
The Facebook version has 7 likes, 10 shares, 10 clicks, and 389 views. The Instagram version has 15 likes, and 305 views
Photo Based Content
Strategy
My goal was to use the brand guidelines to increase viewers. After incorporating the proper colors and using shapes that led the viewers eyes toward the main words, I counted this post as successful!
Caption / Hashtags
JOIN OUR TEAM!! Are you ready to radiate compassion and inspire resourcefulness? At Grace Klein Community, we’re offering internship opportunities to passionate individuals who share our values! Dive into meaningful work dedicated to spreading love and encouraging others to make a difference. Apply now and be part of our mission to create positive change 🤝 💚
Click the link in our bio to become involved 🙏
#InternshipOpportunity #GraceKleinCommunity #EmbraceCommunity #RadiateCompassion #InspireResourcefulness #feedbhm #WeSayYes
Analytics
The Facebook version had 2 likes, 19 clicks, 7 shares, and 834 impressions. The Instagram version had 20 likes and 279 impressions.
Volunteer Story Content
The class was tasked to post story content on our personal accounts. This post was created to showcase my day serving with Grace Klein Community for a few hours. In the image on the left, I was able to help pick up and drop off food that had been rescued from local companies. In the image on the right, I list ways for my followers to get involved and join my GKC’s mission. After posting about my day of service. GKC reposted my story content to their professional account.
Facebook Account Analytics
Data from February 16th- 29th compared to previous data from February 1st – 15th.
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Instagram Account Analytics
Data from February 16th- 29th compared to previous data from February 1st – 15th.
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LinkedIn Account Analytics
Data from February 16th- 29th compared to previous data from February 1st – 15th.
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Team Testimonials
Alyssa is a great teammate and is very knowledgeable in the digital world. Her expansive knowledge of data analytics is extremely helpful as our group makes decisions about content. She is encouraging and enthusiastic and is always willing to lend a hand. She puts great effort into her work. She is also patient and kind, making her a great teammate!